Alternative marketing thinking


Generation Y Bringing In The Change

Generation Y is making bankers take notice and is now seen as a very distinctive segment altogether. It is the most demographic group on the horizon with great spending power. The annual spending is projected to be around $24.5 trillion by the year 2015. From now on any strategy or plan that does not have the needs of the Gen Y in mind is a complete non-starter when it comes to long term impact. To read more click here.


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