Alternative marketing thinking


Brands On The Receiving End

When the marketing team at Unilever UK released their campaign Onslaught for Dove that asked mothers to protect their young children from the onslaught of the fashion industry, not everyone was impressed. Filmmaker Rye Clifton offered a response to the film, with a mash-up short of his own that went on to notch up over a 100,000 views. Now Greenpeace has joined in the act, with Onslaughter a film that shows how pristine forests in Indonesia and Malaysia are being cut down to grow palm oil that goes into Dove products. Now Dove has come out with a response to the palm oil allegation saying that the company will sustainably source its ingredients.


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