Alternative marketing thinking

iCONTRACT

New Way To The Web

There are many interesting experiments happening out there trying to help websites and web experiences stand out from the sea of sameness. San Francisco ad agency Publicis & Hal Riney has redesigned its website to enable a mouse-free experience. Use a webcam to navigate the site. Try it with an iCam enabled Mac, it really works. Modernista has gone in for web 2.0 coolness with this attempt with a floater. StrawberryFrog did something similar with GirlSmiles. Blog formats are catching on too. Coudal Partners started this trend. Now Barbarian Group is going that way too.

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