Alternative marketing thinking


Understanding Microfinance

We have brought Microfinance a lot in focus in the recent past. So we thought, why not dedicate this week’s newsletter to this new emerging trend. Microfinance refers to the provision of financial services to the poor, even the self employed. This could also include the age old practice of loans given by money-lenders but in modern understanding, microfinance refers to institutions whose aim is not just to reduce poverty of society and class it deals with, but to also make a profit.


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