Alternative marketing thinking

iCONTRACT

Microsoft’s Use And Get Paid Search Engine.

It’s an unusual move for a search engine — and one that doesn’t make Microsoft any money. But the company hopes the tactic helps fill one of its biggest needs: increase sampling of Live Search. Many people are programmed to go to Google to research products and probably still will, even with Microsoft’s carrot dangling in front of them. But if even a portion of those people research their buys on Google and then head to Microsoft for the purchase part, Google’s conversions go down, and it looks less effective, at least to search marketers measuring this type of thing. More. And from search engine specialist Danny Sullivan.

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