Alternative marketing thinking


Microsoft Goes Crispin. Nike Runs Away.

CPB recently won the Microsoft account. And the biggest challenge that the agency is facing is to convert a bunch of Mac heads to start seeing the genius that’s Microsoft. “Crispin sort of exists because of the revolution in desktop publishing that the Mac brought about. You could be a small shop and compete against Madison Avenue for the first time because all the tools were in your computer.”, Alex Bogusky in Fast Company. So how will the iconic agency help Microsoft be seen as cool? Read this story . Meanwhile Nike and CPB decided to part ways from their association on the Nike + running account.


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