Alternative marketing thinking


America Is Saving

In an age of recession when Americans are doing all that they can to save up, Bank of America has declared that their Keep the Change programme has its takers accumulating over $10 billion. What started as propagation for the bank’s own Check Card, the eight million people who signed up for this service are happy to have saved up without even actually meaning to. Customer round-ups have alone contributed to $1 billion, implying that people are actually finding ways to get more out of their money. Finextra reports here.


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