Alternative marketing thinking


Zillow And The Complexity Of Shopping Websites

Zillow is the real estate valuation site used by thousands. The site started out by analyzing real estate sales records and other public data to estimate values for homes in America. Then it started aggregating listings of homes on sale. Rich Barton founder and chief executive of Zillow is now hoping to revolutionize the mortgage market by introducing it in a shopping style. The mortgage market is particularly complicated because consumers can’t simply compare interest rates. Lenders offer different rates to different borrowers, based on their credit history, the loan terms they want and the nature of the home. Read more here.


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