More Competition For Traditional Ad Networks. Microsoft Advertising. The Global Ad Brand.
Microsoft is to launch a global brand, called Microsoft Advertising, to house all its advertising-related operations. The new brand, unveiled at Microsoft’s advance08 advertiser and publisher recently, aims to simplify the increasingly complex range of advertising businesses that the software giant runs. Microsoft Advertising will bring together diverse ad-related offerings such as the $6.1bn aQuantive acquisition with the its existing ad delivery platform AdCenter, as well as in-game advertising firm Massive and mobile ad operation ScreenTonic. More from The Guardian.