Alternative marketing thinking

iCONTRACT

Promote Leadership Via Podcasts

Steve Lubetkin, founder of Professional Podcasts LLC talks about how professional video podcasts can help banks in promoting thought leadership. Using interesting references from Clint Eastwood films and various social media like Vodcasting, virtual worlds and networking sites, Steve explains how the Internet has opened up an entire new range of opportunities to communicate. This communication is what is going to change the face of marketing as we know it today. Interestingly, Steve unravels how marketing, which is all about conversations and engagement, is linked to leadership. Watch the podcast here.

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