Alternative marketing thinking

iCONTRACT

Smart Olympic Card

If you thought only athletes start preparing for the Olympics, think again. Banks and mobile operators have joined this league too. The Bank of China and the China Everbright Bank are offering their customers special Visa Olympic-edition credit cards. Started way back in 2005, the Bank of China’s Olympic cards offer a dual currency function, a revolving credit option, access to the Bank of China’s special customer network and other services; the China Everbright Bank is issuing its Visa Olympic credit card in a vertical design displaying the five Fuwa mascots. Around 200,000 cards have been issued to the latter’s customers starting August 2007. China Mobile is marketing a gift box containing six prepaid telephone cards, which is the fourth set of commemorative cards for 2008 Beijing Olympic Games launched by China Mobile. The Olympic smart cards are supplied by Giesecke & Devrient, a leading provider of smart card solutions.

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