Alternative marketing thinking


Design For Money

Some banks look at the most unconventional ways to satisfy their consumers. Wells Fargo roped in Pentagram to design a new User Interface for all its ATMs. Straying away from the usual screen that aligned task buttons only on the left and the right, this new UI saw the entire screen being used up with new visually simplified buttons. The new ATMs have two main features that got everyone raving about them. First, the fact that customers could deposit a stack of checks without sealing them in envelopes made processing time shorter and lowered costs. Up to 30 checks can be inserted at one time, and all checks will be scanned individually and be updated with status. In case the scanning identifies an error in a certain check, the customer is asked to fill in the missing amount. All steps can be reviewed with the history button that allows for a look at the previous steps. The second outstanding feature is an upgrade of the existing Quick Cash button. This feature has been allowing Wells Fargo customers to withdraw an often used amount in one single step, instead of going through a multi-step procedure. Designer Holger Struppek, part of the design team that worked on this in Pentagram talks more about the new ATMs here.


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