Alternative marketing thinking

iCONTRACT

Picture Your Own Credit Card

After bringing the Card Lab, Capital One Financial Corporation has now tied up with Flickr to bring the first ever Capital One Image Card. Customers can either choose pictures from Capital One’s gallery of images or upload one of their own. The company claims that personalization will help customers create cards that are distinctly them. Users have to follow a simple online procedure to get their own cards. Last November, Capital One launched the Capital One Card Lab which provides consumers with a new level of transparency and choice in credit cards. Customers are offered a series of interactive choices related to interest rate, annual fee and reward options, where they can click to select the combination of features that are most important to them. As choices are made, the tool narrows the options in the remaining categories, eliminating options that don’t work together. For example, consumers who are willing to pay an annual fee can earn rewards faster. So while banks are focussing on the many benefits that they think will attract customers, Capital One is probably doing something better by going on the creative track. Read what some bloggers are talking about the latest offering by Capital One here.

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