Alternative marketing thinking


Slay And Save

Kids in Japan will learn to save in a new RPG adventure with the soon-to-be launched game, Bankquest. Kids can shove money into the slot of this piggy bank tower, allowing the game to progress, and can then buy weapons and armor to slay dragons and beasts on behalf of their chosen protagonist. The game comes from Takara Tomy, the leading Japanese toy and entertainment company that has give Japan some of its favourite toys and games. This latest fascinating game is played through a small LCD window mounted in the side of the bank. Buttons underneath the screen let players control the game’s hero as he fights his way through a monster-infested tower. More than slaying and fighting, the game is mainly an incentive to save: equipment for the hero, necessary to defeat the tower’s denizens, can only be purchased by putting real money into the bank. The idea of taking a piggy bank further ahead in a gaming avatar is certainly making it a fun way of collecting money. Due to release in August, one will have to wait and see how this picks up among the Japanese kids. Read more here.

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