Alternative marketing thinking


Winning The Battle Against Email

Like most people IBM’s Luis Suarez was drowning in email he would receive at work. Tired of his ritual of spending many hours of his mornings answering mails, Suarez decided to cut back. The fact that he is a social computing evangelist at IBM helped him make the switch easily. His one act, of cutting back on answering every mail he received reduced his mail traffic by 80% in the first week. He also started to use more social networking tools, like instant messaging, blogs and wikis, among many others. Read more from New York Times.

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