Alternative marketing thinking

iCONTRACT

Windows That Track Eye Movement

If it wasn’t bad enough that stores were already tracking the purchase decisions and buying patterns of their customers, it now seems that Philips is developing a way for stores to track the interests of people who haven’t even come inside. Using a set of video cameras and eye tracking software the system will be able to tell what someone looking at a window display has been staring at the longest, and will then provide more detailed information about the product via a passive, or even interactive, video display, in hopes it will push them towards making a purchase decision. From OhGizmo.

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