Alternative marketing thinking


Take Credit At A Wedding

Turned up at a wedding without a gift? Fret not. Israel’s innovation might soon be in your country too. Guests in Israel can now simply use their credit card to leave behind a gift for the couple by inserting their credit card in a machine at the entrance of the venue. These machines that look like ATMs, available for rent at 500 Shekels each, allow guests to key in the sum they wish to gift and give them a receipt that can be put in a gift envelope and inserted in a slot from where the couple can later retrieve it. The recorded funds are transferred to the couple’s bank account in twenty four hours. Read more here.


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