Alternative marketing thinking


Survive Phishing with Paypal

PayPal has just released a whitepaper that will help you manage Phishing. For those unaware of the term, Phishing encompasses all the fraudulent methods of acquiring sensitive and personal information (like passwords and PIN) via fake emails. It is estimated that United States businesses lose an estimated US$2 billion per year as their clients become victims to Phishing. 3.6 million adults lost US $ 3.2 billion in the 12 months ending in August 2007. The whitepaper comes from Michael Barrett, chief information security officer at PayPal who admits that at one point in time, PayPal was one of the most phished sites. Today, it stands to be one of the lesser prominent targets.


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