Alternative marketing thinking

iCONTRACT

Technology Changing Radio

Steve Rubel, writing in AdAge Digital thinks that the time is right for Radio to leap into the new reality. With radio coming alive on 3G phones and other hyperconnected devices, the medium could dip into a technology like Pandora (the service is currently US only) and completely reimagine itself. Imagine a radio station that plays only the kind of music you like, wow!

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