Alternative marketing thinking


The Web Doesn’t Care

Seth Godin writes, only like he can. The web has little sympathy for brands and marketing        messages. It’s the first mass marketing medium ever that isn’t supported by ads. It doesn’t exist to make the marketer happy. If a newspaper, a radio station or a TV station doesn’t please advertisers, it disappears. The Net is different. It wasn’t invented by business people and it doesn’t exist to help companies make money. Read More.


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