Alternative marketing thinking

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Carling Invents Mobile Advertising

Carling has launched a new ad campaign and it just might point to the future of advertising. Don’t expect to see this ad in the usual places. You won’t find it in newspapers or on TV. To see the new Carling ad in all its glory, you’ll need a mobile phone, an iPhone really. Mind you, you’ll also have to redraw what you think of when you think of an ad campaign, too. Because the new Carling campaign is not only the best example to date of mobile advertising, it also stretches the definition of what advertising is. iPint (Watch Video Here) blurs the lines between advertising and mobile applications. Read More from The Independent, UK.

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