Alternative marketing thinking

iCONTRACT

Coupons Make A Comeback

Clipping little pieces of paper to save 50 cents here and a dollar there just seems out of step with the contemporary high-tech mechanics of consumption. And indeed, coupon redemption has been falling steadily for more than a decade — until, it turns out, relatively recently. Of course, it’s the sluggish economy that’s inspiring this return to thriftiness — along with a newer digital iteration of coupon culture. Read more in NY Times.

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