Alternative marketing thinking


Is Your Brand On Twitter?

Like SecondLife in 2007, Twitter seems to be the talk of the new media marketing world in 2008. There are a lot of interesting experiments going on out there using Twitter and its microblogging platform. Dell it seems has been able to sell half a million dollars worth of products using a twitterfeed. In a wonderful use of the medium, characters of the American TV series Mad Men are using a twitterfeed to run a parallel storyline. Other interesting ideas on Twitter include measuring how social a brand is by using a social index. And FlixPulse’s attempt at rating movies using data coming out of the Twitter servers. Also of interest a post on the church of the customer blog on how brands can use Twitter to connect with their community.


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