Alternative marketing thinking

iCONTRACT

Planners Vs Creatives, Round 2

Who makes better planners, planners or creative people? That was the debate at IPA a few weeks ago, where planner David Golding and creative David Trott slugged it out. The verdict? “Planning + Creative = Good. Planning > Creative = Bad”. Read a wonderfully written post by Rory Sutherland on the Campaign Magazine blog.

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