Alternative marketing thinking

iCONTRACT

Your Very Own Focus Group

Springwise blog reports of a German innovation that lets people to turn for an honest appraisal of how they look.Upload a few pictures to checkyourimage.com and have impartial strangers evaluate their appearance, solving dilemmas like: “My wife says I look boring, I think I look professional and modern.” “My boss says I come across as cool and distant. I think I look reliable and friendly.” “Does my long, red hair look good on me, or would I look better with a short, blond cut?” The website points out that just as brands routinely use focus groups to test a product’s image and appeal, anyone can benefit from an honest appraisal by a crowd of strangers. More on Springwise.

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: