Alternative marketing thinking


Take Credit, Not Loans

If you are nurturing entrepreneurial dreams of starting something of your own and looking for finance, chances are that commercial loans will not come easy and aggressive credit card companies will be able to pin you down with their sky high 30% interest rates. Business Week reports that credit card companies see small businesses as a very fertile growth market and new entrepreneurs find credit cards the easy (albeit expensive) way out because of the lack of documents, no proof of capital investments etc. Close to 12% of the 6 billion credit-card offers mailed each year promotes small business credit cards, says Mercator Advisory, amounting to 720 million offers. And though people realize how much they are losing to extravagant interest rates, there is little they can do once the loan in incurred. Watch this slideshow that shows credit cards with the most market share targeted at small business owners.

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