Alternative marketing thinking


Young And Free Alberta

We’ve heard about Alberta hosting one of the world’s biggest malls in Edmonton, but now the western Canadian province has something else to boast of. The Common Wealth Credit Union of Canada has launched a Young and Free account across the province aimed at 17 to 25-year olds. The account has most of the features of a regular bank account and comes to young individuals (a lot of who are students) with advice and guidance. Each year, a spokesperson is selected who blogs and shoots videos that teach and simplify the account’s functions. An interesting video that we caught was the current spokesperson Larissa, explaining the difference between credit unions and banks. The Young and Free Alberta site is also linked in with Flickr, Twitter, Facebook, YouTube and most other sites that the young guys use, ensuring that they’re seen at all the right places. The site also has an interesting section where users can list any freebies that are available to Alberta’s under-25 crowd. Complete with polls and e-updates, the site makes an interesting place for users to come and hang around, therefore resulting in them opening Young and Free accounts.


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