Alternative marketing thinking

iCONTRACT

How To Chrome You Industry

Google’s Chrome has been getting a lot of press and some sting recently. But Umair Haque looks beyond the glitches in the software to tell us how the launch could be a defining moment not just for Google and browsers, but for business in general.

He asks “Imagine what would happen if P&G and Unilever invested in people’s opportunities for education, global mobility, and meaningful, authentic relationships with others — instead of just trying to control distribution channels, and then push-market more stuff to you.” Read more.

Umair has been writing a lot about Google on how he believes that this is the company that’s pointing us to the future of corporations. Read these posts, here, here, even here.

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