Alternative marketing thinking


How To Chrome You Industry

Google’s Chrome has been getting a lot of press and some sting recently. But Umair Haque looks beyond the glitches in the software to tell us how the launch could be a defining moment not just for Google and browsers, but for business in general.

He asks “Imagine what would happen if P&G and Unilever invested in people’s opportunities for education, global mobility, and meaningful, authentic relationships with others — instead of just trying to control distribution channels, and then push-market more stuff to you.” Read more.

Umair has been writing a lot about Google on how he believes that this is the company that’s pointing us to the future of corporations. Read these posts, here, here, even here.


Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: