Alternative marketing thinking

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Nokia Jumps Onto The Adnetwork Bandwagon

Earlier this year Nokia created a platform that brought together content creators and service providers to create an ad and content network that could rival the biggest names. The world’s biggest cellphone maker entered the market when it bought U.S. mobile advertising firm Enpocket last year.

New publishing members of the network include the International Herald Tribune Europe, Agence France-Presse France and RTL Mobile Germany, Nokia said. Existing members include Reuters and Cosmopolitan.

The mobile and advertising industries are currently working out how best to exploit a market that research firm Gartner estimates will be worth more than $12 billion by 2011.

Read more from Reuters here and on the Nokia site here.

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