Alternative marketing thinking

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Social Networking Trumps Porn

A new survey by Bill Trancer at Hitwise revealed that people are more interested in social networking sites than online pornography.

Mr Tancer, a self-confessed ‘data geek’ who analysed the search habits of more than 10 million web users, said that internet searches provide an up-to-date view of how society is changing.

A decade ago, porn-related searches accounted for 20 per cent of all internet searches made, he noted. They now account for about 10 per cent, said Mr Tancer, who also found that web users aged between 18 and 24 were searching for less porn.

“My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites,” he said. Read more from Telegraph UK.

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