Alternative marketing thinking

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The Financial Crisis, As Newspapers Saw It

Mario Garcia is one of the world’s most experienced newpaper designers. And he writes a pretty good blog.  He looked at the recent upheavals in the financial markets as a designer would and posted and illustrative piece on the on the crisis and how newspapers around the world are reporting it. How, for instance The Washington Post thought that one picture did not tell the whole story, and therefore made an organized collage of several pictures, telling the story from as many perspectives as possible. The Guardian, for instance, used what Mario has termed as The Photo Attack – putting one solid image which the editor felt will tell the story in 10 seconds flat. There are more interesting examples that Mario cites, like the one in the Orlando Sentinel with “The over the logo teaser” and “The type attack over illustration” used by Newsday.

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