Alternative marketing thinking


Survival Of The Most Experienced

In the wake of the recent turmoil in Moneyland, the financial institutions that have managed to survive (till now) are running print ads to tell people how long they have been around. Franklin Templeton is gloating about 165 years of experience, Wachovia Securities are talking about their 120 years in the business. Wachovia spokeswoman Mary Beth Navarro says, “The message is that we’re strong and stable and here to serve customers at a very volatile time”. Sure, so what are the others, who may not have so much of experience at hand doing? Capitol Federal Savings, a bank in the Midwest, ran a 10-second spot on Wednesday that said, “One bank has weathered the storm, standing strong and secure. Giving you security and safety when you need it the most.” Comerica Bank in Texas has run ads carrying a headline that reads “Commitment,” and tagline: “We’re in this together.” Read more here.


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