Alternative marketing thinking


Ad Men Paid As Well As Those In The Financial Sector?

This one comes out of the recent crisis in the financial sector. The Observer reports that with the demise of the investment banks and the collapse of the financial services industry, so died the gilded dreams of so many aspiring Gordon Gekkos. The writer speculates which industry could define the lavish lifestyle that was associated with the financial sector and New York in the next few years and advertising he thinks is right up there.

The median entry wage for an advertising and promotions manager in New York City was $63,780 in 2007, not far off from the $76,230 entry-level wage for a financial manager in the same period, according to State Labor Department figures. At $166,400, the median wage for an experienced marketing manager is identical to the median salary of an experienced financial manager, and far better than the $114,120 median wage earned by an experienced financial analyst. Read more.


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