Alternative marketing thinking

iCONTRACT

Handshake And The Brain

Sales and business experts have always talked about the power of a handshake to make a good first impression and start building a relationship. Researchers at the University of Iowa showed that to be the case when they found that job applicants with a good handshake were scored higher on employability. Those students who scored high with the handshake experts were also considered to be the most employable by the interviewers and seen as having more extroverted personalities and greater social skills. Read more.

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