Alternative marketing thinking


The Economy Of Free

Chris Anderson’s new book Free is about to hit the shelves in which he details out how the free economy that he envisages will pan out. Buy one thing, get another free. Ad sponsored free products and services. And Freemium, where a vast majority of people get the stuff free, while people willing to pay a freemium are enough to sustain the service. See his ideas visualized on David Armano’s blog.


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