Alternative marketing thinking


How To Be A Good Advertising Professional

DigiCynic or Jerome Courtial is now a planner with WK Amsterdam. Recently he wrote a long post on what he thinks is needed to be successful advertising professional. His 12 point road map. Be curious, have integrity, become a good diplomat, love your job, be nice to people and meet a lot of them, be confident, become an expert, look for new creative opportunities, learn to collaborate, understand human nature, be a better presenter, and harness the power of stories. We couldn’t agree more. Read more.


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