P&G’S Secret Online Store
A few weeks ago P&G unveiled The Essentials, an online store in the US that sold only P&G products. The website retails single tubes of Crest toothpaste and bottles of Mr Clean cleaning fluid, to boxes of its Pampers and Luvs brand nappies and Gillette razors. The move brings P&G into direct brand competition with its retailers, underlining the extent to which e-commerce is contributing to changes in the way the two sides have traditionally worked with each other. More from FT.