What Next For Obama’s 3 Million Database?
If you were one of the 3 million who received an e-mail or text message from the president-elect right before his acceptance speech in Grant Park thanking you for your support, you know that his outreach/marketing efforts and use of that database won’t end with his election.
Barack Obama and his marketing machine achieved unprecedented success in their use of direct/database marketing for a politician.
“We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next,” the personalized message from Mr. Obama read.
As effective as the database was during the election, many direct-marketing professionals said it can be even more important during his presidency.
Read more about how Obama could use Direct Marketing, his database and social networking during his presidency, from an Adage article….
Update: The first steps in engaging with people arounbd the world has already been sown, with a Change site