Alternative marketing thinking


Towards Better Email Standards

Email Standards Project (ESP) works to help designers understand why web standards are so important for email an the one hand, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for both designers and readers alike. Among the many things they do, is test popular email clients like Gmail, Outlook Express and Lotus Notes and rates each one of them. Discover the many parameters by which emails are tested at ESP. See how some of the top mail clients came through. And make the ESP blog a regular read…


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