Alternative marketing thinking


Visa Takes On Android

Starbucks can now send you vouchers for cut-price cappuccinos straight to your mobile handset, thanks to a new partnership between Visa and Google’s newly released Android mobile operating system. Users can sign up to receive offers from marketers that will be delivered directly to a simple interface on their mobile phones. Those who opt in click an ‘offers’ button for the latest promotions, and can then use their handset to find out the location of their nearest Starbucks. Visa is also teaming up with Nokia to roll out a mobile payment system before the year-end. More.


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