Alternative marketing thinking

iCONTRACT

Taking A Bite From The Financial Crisis

While the global financial turmoil is no laughing matter, someone in Scotland is making a few extra bucks with an aptly timed innovation. Credit Crunch Cookies. Seems there’s some logic in the thing at CCC. Store data has shown that the sales of cookies had soared ever since the blues hit the financial sector. While it may be a case of making hay while it is raining bad news around the world, here is someone taking a real insight and making a business case out of it. More on the ideo blog.

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