Alternative marketing thinking


The Business Of Happiness

One of the things that the world seeks in times like these. Happiness. And the happiness business seem to be booming, without perhaps making anyone really happy. New York Times reports of the happiness business, with its myriad line-up of gurus, pop psychologists, TV hostesses and more. All of who promise a better way. On another front, advances in neurosciences are giving a boost to the science of joy. Read more in The Times. Here is a post on the economics of happiness from innovation guru Idris Mootee, as he turned 50. Download Time Magazine’s report on The Science of Happiness here.


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