Alternative marketing thinking

iCONTRACT

Better Customer Service, Better Loyalty, Better Profits

According to a recent Harvard Business Review study, U.S. companies lose half of their customers every five years, with two-thirds of them claiming that customer care was their reason for leaving. Pleasing people, on the other hand, really pays off: Studies show that improving customer loyalty by 5% can increase profits by a whopping 25%. More in the Motley Fool.

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