Alternative marketing thinking

iCONTRACT

Buyology

Martin Lindstrom
Author and Advertising Age editor Martin Lindstrom spent millions of dollars to peep into consumers brains on exactly why they buy. Why showing gory images on packs of cigarettes actually makes people smoke more. How some brands work in the same way as religion does. And how indirect advertising does really work. Read the book chapter by chapter online here.

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