Alternative marketing thinking


Lies Well Masked

In their attempt to get consumers to look at unnecessary products and services as relevant to them, some marketers and advertisers have, over the years, invented diseases and medical conditions that never really existed. Yes! Ipana Toothpaste for collapsed capillaries. Royal Typewriters, for people who suffer from shift key fatique, while working typewriters. Here is a small list. Also an interesting article on how advertising can ruin your health. The scourge continues to this day, with some people blaming the pharmaceutical industry for using humdrum medical information to make the industry more relevant and profitable.
Here’s more on an attempt to rebrand medicine.


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