Alternative marketing thinking


BOA + MIT. Defining The Future Of Banking

Bank of America has teamed up with MIT to grow banking and evolve its future. With the market place changing rapidly as does customer behavior, preferences and trends, the Bank wants to be ready to embrace the change as it unfolds. Some of the ideas that the partnership is working on and exploring at the moment include: How can every customer be empowered with the knowledge and tools to take better control of their financial futures? How will banking interactions evolve as a customer’s physical and virtual worlds become completely intertwined? How will social networks and mobile platforms transform customers’ banking experiences, making it easier, more convenient and better integrated with their daily lives? One of the interesting aspects of this collaboration is that they propose to discuss the outcomes of the research and development in realtime, for all the world to see. Read more on the Future Banking Blog. Some more also at Centre for Future Banking MIT.


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