Alternative marketing thinking

iCONTRACT

Making Money With Mobile

Interesting little story in AdAge digital that links into a Yankee Group research. Banks, the study says, should look at generating from people taking their accounts onto their mobile. Generally, banks have largely viewed the channel as a way to generate savings by diverting customer service away from call centers or interactive voice response. But at some point, says Yankee Group, they have to look beyond saving overheads and use mobile as a revenue generator. Using an embedded payment chip on the phone, a mobile phone should be able to do everything a credit card does, faster and without a hassle, hence adding to convenience and more transactions. Read here in AdAge.

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