Alternative marketing thinking


Designing For The Mobile Web

One of the biggest challenges that web companies will need to brace for is the coming mobile web. Websites will have to be smaller, cleaner, load faster and easy to navigate. While Apple and Adobe have collaborated long and hard on design and word processing platforms, Flash the chosen motion add-on for the web, is still not available on the iPhone. So designers will have to think up new ways to deliver visually enhanced experiences on the device. Smashing Magazine has a wonderful story on how to design for the mobile web. A must read for anyone who is interested in connecting with people in the coming year. Couched as a trends article, this is more a how to, with loads of very important insights on how the phone and its user are different compared to when he/she uses other devices. The story points to 5 key differences that a designer has to keep in mind when designing for the medium, including lack of white spaces and images. On the technical front, look out for the use of sub domains rather than use .mobi as a TLD, it’s a lot easier to manage content delivery on different platforms, we suspect. Another important trend that’s being noticed is the need to prioritise content for visitors. Show only what is important seems to be the mantra of the best sites, which means even ads are out for the moment. Mobile as a platform for delivering web sites is still evolving. Music and movie makers seem to have a leg up at the moment as people using their phones as music players and mini screens for watching things is already firmly in place. How to deliver easily navigable websites and corporate borchureware, now that’s another challenge. The Smashing Magazine story is here. How NY Times redesigned navigation for the iPhone is here.


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