Alternative marketing thinking

iCONTRACT

Learning By Listening. New Services Delivering. Better Customer Experiences.

There’s a lot of talk these days around companies needing to listen to customers, even if many of these customers are wrong. At Future Lab, John Cadell lists out a few reasons. Elsewhere Peter Kim pointed us to a review by Forrester of listening technologies. He goes on to add that the future lies for companies who go beyond offering just products. He feels the need of the hour is to offer services around such products. On the 1 to 1 blog is another interesting tidbit about customers helping other customers. How when the designated Comcast employee was on leave for a day, his colleagues who were also on Twitter picked up from where he had left off and continued to support those in need. Not long ago, we had written a piece on how companies can help customers help themselves. On Jerimiah Owyang blog is a list of white label social networking products. Yes there’s an explosion of such services. Needless to say companies need to do their best to keep their ears to the ground and computers logged in.

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