Alternative marketing thinking

iCONTRACT

Helping Teens Online

As with any good thing, the negatives turn up sooner or later. This campaign proves that the connected world is not all good news. Lawmakers are struggling to find ways to fight the menace of digital violence. The digital violence can include sending nonstop text messages or posting cruel comments on a boyfriend’s or girlfriend’s Facebook or MySpace page. The behaviors can be a warning sign that a teenager may become a perpetrator or a victim of domestic violence, according to the group. “This is another generation of domestic violence,” said Peggy Conlon, the chief executive of the Ad Council, which worked with the Family Violence Prevention Fund on the campaign. Thatsnotcool, the campaign that’s digitally intensive was conceived by RG/A. Watch videos here. Read a story in NY times.

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